Experience

I joined Zigly in April 2025. Zigly is a pet care company under Cosmo First, with close to 50 stores, vet clinics, grooming and pharmacy. Almost all of its sales happened in stores. The website had effectively stopped working as a sales channel.

Dream11 wanted to sell sports merchandise to FanCode's audience. It was a new vertical, so the strategy, the store, the journey and the fulfilment set-up all had to be defined from scratch. I was responsible for taking it from an idea to a working business.

I owned AJIO's shopping funnel end to end: homepage, collection pages, product page, cart and order. In fashion, people browse far more than they buy, so small leaks at each step add up to a lot of lost orders. My job was to find those leaks and close them.