What's next
What's next
The same dependency-first thinking shapes the next steps.
Directions, not commitments.
Campaigns and automation on the customer data already in Zoho: appointment reminders, abandoned carts and repeat-purchase nudges. It comes first because the data is already there.
One profile per pet parent: joining online, store, clinic and pharmacy data.
Product recommendations built on that profile: recommendations score well on value, but they work best on unified data, so the profile comes first.
A native app: the largest build, planned once its scope is settled.