Prioritisation

How the work was prioritised

RICE is useful for comparing value, but it doesn't decide sequence. Dependencies do.

The method

No formal RICE sheet was kept in 2025, so the shipped initiatives below have been scored afterwards, using the best estimate of what was known at each decision. They show the reasoning, not a precise forecast.

RICE score=(Reach × Impact × Confidence)Effort

Reach: share of Zigly's online customers affected in a quarter, from 0 to 100.
Impact: 3 = massive, 2 = high, 1 = medium, 0.5 = low, 0.25 = minimal.
Confidence: how sure the estimate was: 100%, 80% or 50%.
Effort: person-months for a team of four developers and one QA engineer.

Shipped initiatives, scored afterwards

Scored afterwards, using the best estimate of what was known at each decision.

InitiativeReachImpactConfidenceEffortScore

Fulfilment from storesReach100Impact2Confidence80%Effort2Score80
ClickPost post-order automationReach100Impact2Confidence80%Effort2Score80
Magento to Shopify replatformReach100Impact3Confidence80%Effort6Score40
Calling and ticketingReach40Impact1Confidence100%Effort1Score40
Vet and grooming bookingReach60Impact2Confidence80%Effort3Score32
Rewards pointsReach100Impact1Confidence50%Effort2Score25
E-pharmacyReach40Impact3Confidence50%Effort4Score15
Webview mobile appReach30Impact0.5Confidence80%Effort1Score12
Zoho CRM PlusReach40Impact2Confidence80%Effort6Score10.7
Ringg.ai voice agentReach10Impact1Confidence50%Effort1Score5

Why these inputs, briefly:

Store fulfilment: every shipment affected; mostly configuration.
ClickPost: every order needs tracking; mostly integration work.
Replatform: every visitor affected; a proven platform, but a full migration.
Calling: only customers who contact care; off-the-shelf tools.
Booking: a large services base; a custom VetBuddy integration.
Rewards: whether points would change behaviour was uncertain.
E-pharmacy: a new, regulated category across four systems.
Webview app: low effort, low added value.
Zoho: agent-facing; seventeen sources to integrate.
Ringg.ai: narrow use, and new to the team.

Why the build order differs from the scores

Diagram showing Shopify plus Unicommerce (score 40) as the base. Store fulfilment (80), ClickPost (80), vet booking (32), rewards (25) and the webview app (12) all depend on it. E-pharmacy depends on ClickPost and booking. Zoho depends on rewards, calling and every other system. Ringg.ai depends on booking and Zoho. Calling (40) is independent. — Dependencies between shipped initiatives, with their RICE scores

The website foundation scores only 40. Yet the two initiatives ranked above it, and most of those below it, could not exist without it.

E-pharmacy needed ClickPost, VetBuddy and the order system already working.
Zoho was only worth doing once there were enough systems to bring together.
Ringg.ai needed both the booking API and Zoho's appointment data.

So the scores helped compare value, and the dependency map set the order. The same thinking shapes what comes next (see What's next).